National Pack Your Lunch Day

Wednesday, March 10 is National Pack Your Lunch Day. A great place to stock up on your lunch items is Costco. Costco’s worldwide (all 795 of them) offer great items for your lunch. If you are looking for a great deal on (49) Nature Valley Crunchy Granola Bars, Costco is the place to shop. Other great, jumbo packed lunch items include 3 lb club pack lunch meats, twin pack super loaves of bread and (24) 20-ounce Gatorades. Eat it, share it, freeze it… no matter your plan, Costco has what you need in bulk.

Why bulk? Costco prides themselves in offering items people will consume, stock up on or resell. This is a perfect model for manufacturers looking to sell pallets of product in full containers. The result allows Costco’s almost 100M members to purchase bulk packed goods at savings other retailers do not offer. If you are a supplier of food items or non-food items and would like to explore selling to Costco, please contact [email protected].  

National Read Across America Day

In celebration of National Read Across America Day on March 2, 2021, it’s the perfect time to appreciate Costco’s book selection for readers of all ages. Costco’s members (all 98.5M of them!) shop and enjoy new top selling books by their favorite authors at a nice savings.   

Like books, Costco prides itself on offering new and exciting items to their members.  If you are a manufacturer or supplier of a new and exciting product that has been well received at other retailers, perhaps you should consider Costco. Contact [email protected] or visit our website to learn more about VendorCo and how we may be able to be of value to your company and its goals.

Understanding Costco Memberships: Executive Cardholders

Are you a black Costco card holder? If so, you are at the most prestigious card holder level. Each executive member must decide if the card is used for personal use or as a business. Both offer the same rewards and extra benefits, such as lower prices on check printing, auto financing, and long-distance phone service.

Executive Gold Star Memberships and Executive Business differ for individuals who set-up under a business. This membership guarantees the “2% Reward” program, that allows members to earn 2% cash back each year. This exclusive membership costs $120.00 annually, but will receive numerous benefits. If you purchase an Executive Business membership, it is available to owners and operators of businesses who want the benefit of the added value of an Executive Membership. The executive member is offered an annual 2% Reward on most of Costco’s products and offered lower prices on member programs. These members are able to add extra cardholders for employees as an additional fee, which differs from only adding family under the Gold Star Executive Membership.

If you are a supplier who is seeking to bring your product into a Costco warehouse or is interested to begin the process, VendorCo can help. Call us at 949-326-8909 or email [email protected].

Costco Miscellaneous Program Costs

This month we will be delving into the various costs, allowances, and discounts to consider before starting a program with Costco. Calculating your price is paramount to the success or fail of your product. A price that is too low may undercut your margin and result in a loss, while a price that is too high may be entirely overlooked by the buyers.

Before quoting to Costco, consider these costs that can pop-up in most programs:

  • Costco Advertising Fees
  • Costco Return Fees
  • Costco EDI Fees
  • Costco Retainer Fees
  • Costco Allowances
  • Costco Discounts / Markdowns
  • Building in these miscellaneous fees will allow you to obtain a practical margin and be successful long-term.

It is critical to secure a well-rounded cost structure before a program starts with Costco. To help ensure that you will be successful in this venture, contact [email protected] for more details about how our services will best serve you.

Costco Shipping Pallets

Understanding Costco’s pallet requirements is an important piece to shipping, as well as quoting your final price. Depending on whether you are shipping domestically or internationally, you may need to account for the cost of pallets in your final pricing. Additionally, Costco’s pallet requirements could be vastly different from how you are accustomed to shipping. If your price is quoted with the wrong pallets, it could be a potential pricing and logistical disaster. Your pallets must meet particular sizing, construction, and heat treatment guidelines to avoid shipment refusal, and all may vary by country.

So how do you plan ahead? Costco provides the detailed pallet specifications as a part of the new vendor packet; however, at this time, pricing would have already been submitted. Costco’s vendor documents are not easily found, and will generally not be provided until a program is accepted.The best way to plan ahead is to partner with a 3rd party rep like VendorCo. Contact us today to find out more information about our services, and how you can cut out the guess work: [email protected].

Where can I send my products for Costco review?

It is not recommended that potential vendors send samples directly to Costco’s corporate offices for review prior to making contact with the buyer, especially if you are working independently. There are several reasons for this, but perhaps the most important is that you should ensure you are working with the correct contacts before proceeding. It can be a nuisance to the buyers if you mistakenly send your product to the incorrect contact. Also, if your product is not a good fit for Costco, it will simply be a waste of the buyer’s time. They do not appreciate receiving unwanted samples that they then must spend their time disposing of.

Before sending your products to Costco, it would benefit you to receive feedback from an impartial third party, even if you prefer to proceed independently. VendorCo offers a sample review service and telephone consultations with one of our expert representatives. If you would be interested in representation, or if you would like your sample reviewed before proceeding independently, contact us to arrange for a sample review at [email protected] or (949) 326-8909.

Costco In-Store “Deal Breakers”

Countless manufacturers and service providers have attempted to sell their products to Costco in-store. More often than not, these hopeful vendors are turned away. Due to Costco’s limited sku count and strict requirements, it can be very difficult for potential sellers to stand out and rise above the competition. So before you proceed with presenting to Costco or even before you partner with a sales representative, you should be aware of a couple non-negotiable requirements, or “deal breakers” for a vendor relationship.

First, Costco will not be the majority of any vendors business. In other words, you must have established distribution and sales before proceeding with Costco. Costco is not the place to introduce your product into the market, and you will not be considered if you do not have established distribution. And secondly, you must be prepared to serve the Costco member by providing your product at a lower cost and/or higher value.

If you believe that your company may be qualified for Costco in-store sales, contact VendorCo to get the most out of your program, at [email protected] Advertising Opportunities

One of Costco’s most popular advertising options is the Costco Connection magazine, which is mailed to over 8 million Executive and Business Member homes, and is also available online for free download. While the Costco Connection is available for in-store items, there is an exclusive insert which displays a limited number of items that are exclusive to

Additional advertising opportunities include the mailer, multi-vendor mailer, e-mail campaigns, new product category featured page, home page placement, themed landing pages, and display advertisements. All of these advertising options are targeted to reach Costco’s best members, and the reasonable prices may surprise you! More details, including demographic data and pricing, are available to our clients and vendors.

The above mentioned paid advertising options are not the only way for Costco vendors to excel on Additional sales opportunities are also available, and you can read all about them on our next blog.

Costco National

Costco national sales tend to be the most lucrative. If your product is accepted for a national sales program, it is distributed to warehouses all across the United States. Your product may not be in every warehouse, but it will be distributed throughout all Costco regions.

National sales are intended for established manufacturers that have existing distribution and a nationally recognized brand or product. It is not easy to receive a purchase order for national sales, which is why most vendors choose to partner with a manufacturer representative.

VendorCo has a history of successful product placement, and over 20 years of hands of experience. If you are looking for a qualified, successful representation company, VendorCo is the right choice.

Contact us at [email protected] to get started!

How to Get Your Product Into Costco

If you have stumbled upon our website looking for information about how to get your product into Costco, then you have come to the right place.

We encourage you to stop now, and ask yourself how much time you have spent thus far researching answers and information regarding how to get your product into Costco. Now imagine how much more time and effort you will put in before you are ready to actually move forward. Finally, think about eliminating all of that time, effort and energy spent researching a topic that is virtually inaccessible without firsthand experience.

You CAN eliminate the guesswork, by teaming up with VendorCo. With over 20 years of Costco specific expertise and experience, we have already done the research required to help you understand Costco. Whether you are interested in Manufacturer Representation, or you just want answers to your questions, VendorCo can help! We work with the Costco buyers on a daily basis, and we understand how to get your product into Costco.

You may be able to locate general information about how to get your product into Costco, but this public information can be wrought with errors, and is certainly not tailored to your company, product, and specific department. VendorCo is your premier source for Costco help – tailored specifically to your items!

Contact us today, at [email protected] for more information about our manufacturer representation, or view our services page to sign up for a consultation.

We Are Proud To Have Worked With

Amazon Book: 15 Elements of Successful Product Placement

Contact Us

Phone : 949-326-8909
Email : [email protected]