A furniture company designed a collapsible, all-in-one style camping chair that was perceived to be a great product for Costco members; however, when removed from its packaging, the chair could not self-assemble quickly. It did not open and close well, and was therefore not usable right out of the package. Faulty product functionality like this can result in an onslaught of returns, possible recalls, a bustling customer service department, and of course, an extreme loss in revenue and reputation. All products must be consumer friendly and easy to install right out of the box with all necessary parts and instructions included before it can reach a retail audience.
What NOT to do with Costco? Never place an item on Costco’s sales floors that is flawed, in any way. VendorCo can help your company avoid costly miscalculations that can result in buyer disinterest, as well as damage to your reputation and relationships with the buyers.
Find out if your product qualifies as a Costco ready item, and contact VendorCo today for expert representation.