It is extremely important to be completely honest with Costco regarding your ability to deliver what is promised to the Costco members. A large marketing firm with top names in the sports industry was hoping to move forward with Event Tickets that would be sold through several avenues within Costco, including Costco Travel, Costco in-store, and Costco.com. The company assured Costco that they had the appropriate clearance to move forward with multiple programs if it was approved, and Costco was thrilled to begin. However, the company was dishonest about their rights to sell the program, and they were unable to gain approval to sell the program to Costco. The dishonesty and irresponsible actions of this company resulted in a complete loss of any potential relationship with Costco. Not only was there a loss of the programs pitched to Costco, but the buyers refused to consider any additional items for the duration of their term as buyer.

What NOT to do with Costco? Never overstate or exaggerate your companies capabilities and rights. Costco only wishes to partner with established, honest vendors that will serve their members diligently. If you have an honest program offer and need help pitching your product to Costco, contact a VendorCo representative today.