Tag: Costo.com

Costco.com Vendor Advantages

By vendorco

First, Costco.com offers greater buying potential to manufacturers. If your company is unable to land a Costco in-store account, you can always attempt to pursue Costco.com. And while Costco in-store items must serve a larger demographic, Costco.com items have the potential to fit in a more niche category.

Costco.com items can also help reduce return rates for impulse buys, and an optional survey is provided at the time of a return request. This option allows Costco and your company to pinpoint exactly why members are returning your product to locate areas of growth and improvement.

Additionally, Costco.com offers members the opportunity to review your product. If you are able to land an account with Costco.com, chances are good that your product is high quality. Member reviews allow potential customers to hear firsthand accounts of how great your product functions for the Costco member.

Costco.com also offers advertising and sales opportunities that are not available through Costco in-store, and are delivered directly to the member. To read more about advertising and sales opportunities, check out our next blog post.

Costco.com Member Advantages

By vendorco

Costco members have the added advantage of a wider product offering on Costco.com as compared to the warehouses. While the warehouses only carry a few thousand items at a time, Costco.com is able to host a myriad of additional items that cannot be found in the stores. These items still provide the high quality guarantee that Costco is famous for amongst their members, with only a 20% product overlap.

Additionally, Costco.com is able to offer special order items and additional services that would not be realistic for in-store sales. From wedding services to health care offerings, Costco.com can provide quick and cost effective solutions to Costco members. And like all eCommerce sites, Costco.com offers all of these benefits from the convenience of the member’s home, without having to fight the checkout lines and crowded aisles.

If you have a product or service that would be a good fit for Costco.com, contact VendorCo today. We can help you present your product to the appropriate people, with the required information, in Costco’s preferred format. Contact us at [email protected], or (949) 326-8909.

About Costco.com

By vendorco

Initiated in 1998 by David Sinegal, son of former CEO Jim Sinegal, Costco.com is a fairly new and growing avenue of Costco. In 2012, approximately 30% of Costco members shopped on Costco.com. While this may seem like a low and perhaps even discouraging number for potential vendors, Costco.com still manages to receive millions of monthly page views and billions in annual sales. In 2008, only 12% percent of members shopped on Costco.com. This large increase in member traction speaks to the enormous potential Costco.com holds for the future.

While Costco.com product sales are certainly not as high as in-store sales, Costco.com does offer several advantages to vendors and members alike. Both parties have a lot to gain from pursuing this avenue, and our next posts will explore the many advantages Costco.com offers.

Visit our next blog to read all about Costco.com member advantages

August Blogs – Costco.com

By vendorco

Last month, we introduced the various avenues of Costco Wholesale. This month, we will delve deeper into the processes of Costco.com, providing vital information that must be considered and accounted for before proceeding with your program. We will cover the following topics to help with your Costco.com program:

  • About Costco.com
  • Member Advantages
  • Vendor Advantages
  • Advertising Opportunities
  • Additional Sales Opportunities
  • Packaging  and Shipping / Fulfillment
  • Resources

Stay tuned throughout the month of August to read all about Costco.com!

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