First, Costco.com offers greater buying potential to manufacturers. If your company is unable to land a Costco in-store account, you can always attempt to pursue Costco.com. And while Costco in-store items must serve a larger demographic, Costco.com items have the potential to fit in a more niche category.

Costco.com items can also help reduce return rates for impulse buys, and an optional survey is provided at the time of a return request. This option allows Costco and your company to pinpoint exactly why members are returning your product to locate areas of growth and improvement.

Additionally, Costco.com offers members the opportunity to review your product. If you are able to land an account with Costco.com, chances are good that your product is high quality. Member reviews allow potential customers to hear firsthand accounts of how great your product functions for the Costco member.

Costco.com also offers advertising and sales opportunities that are not available through Costco in-store, and are delivered directly to the member. To read more about advertising and sales opportunities, check out our next blog post.