Author: vendorco

Complete Branding

By vendorco

Brand equals value.

Value to the consumer.

Value to the retailer.

Your brand represents the value of your company and the value of its products.

All contenders at Interbrand’s 2010 “Best Global Brands” clearly have deployed complete branding packages.

A complete brand reaches its desired demographic using the five senses.

U.S. consumers are brand driven, which is why they will wait in longer lines, pay more, and drive farther to purchase a branded product.

A basic branding package (website, business card, marketing brochure or flyer) is just basic.

Like food and shelter. A complete brand appeals to your senses on many levels.

A complete brand is orchestrated to hypnotize you to watch, to buy, to feel, to smell, to confirm why you want to purchase this well branded item.

A complete brand becomes an effective and clear motivation for consumers to buy, buy, buy!

Read about advertising opportunities for new business here

Basic Branding

By vendorco

A basic brand package consists of a website, business cards, and a marketing brochure or flyer.  Within the Basic branding package be sure you select colors, text, logo, etc. that help differentiate you from your competitors.  These basic items will help validate that you are a business, not a hobby! Please keep in mind a website, business card, and marketing piece are considered the bare minimum and should be accepted as a starting point. Once you have established your basic branding package, work with a professional to create a complete branding package.

Read more here

Branding

By vendorco

The New Business topic for the month of July is branding

The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Recognize that a company’s brand is its own unique identity, making branding a vital piece to your business.

This month we will cover:

Are you a new or emerging company? Do you have specific branding questions? View our blogs for assistance, purchase a 20 minute telephone consultation and receive a free copy of our booklet, 15 Elements of Successful Product Placement from www.vendorco.com/consulting.

Why is VendorCo selective of their clientele?

By vendorco

Costco holds member satisfaction to an extremely high standard, which is reflected in Costco’s high member retention rate and consistently high sales volume. Costco has the highest membership rates in comparison to other wholesale clubs, even though the membership fees are typically the most costly. This is because members are willing to pay more to receive Costco’s fantastic product quality and great prices.

Buyers are careful to provide only the BEST products at the lowest prices available. Certain criteria must be met before Costco buyers will even consider placing a product on their sales floor or through Costco.com. This criteria is tough to meet, but Costco will not compromise quality or warranties for their members.

So why is VendorCo so selective of our clientele? Because we WANT you to succeed with Costco! We will be honest and direct with you if we do not believe that you are ready, and offer our consulting services until you are. If you do not meet Costco’s criteria, we would not want to waste your time, Costco’s time, or your resources shooting for a goal that is not within reach just yet.

As with most retail buyers, you truly have one shot to make an impression. Keeping in mind that Costco is the third largest retailer in the United States, you should not introduce your company too early in your growth stages and risk damaging your reputation with the buyers. First establish yourself, be sure your company can handle shipping truckload quantities, and be sure you are willing to provide Costco members with the required discounts, allowances and value.

Not sure if you’re ready for Costco? Need some expert advice?  Through VendorCo’s consulting services, a seasoned representative will answer your questions and point you in the right retail direction. As an added value, receive a FREE copy of the must read booklet “15 Elements of Successful Product Placement” with every initial purchase.

Click HERE for more information, or email [email protected] to get started

Napa Getaway

By vendorco

Looking for a Napa Valley Getaway?

Relax in one of 158 guestrooms in this beautiful Napa Valley Resort and Spa, located against an 11 acre vineyard with easy access to all that Napa Valley has to offer. With fine dining, an acclaimed spa, a full service bar and wine tasting in a richly appointed Estate Cave setting, you are sure to enjoy your stay at The Meritage Resort and Spa.

Check out Costco’s deal here:

http://tinyurl.com/3w76dts

The History of Costco

By vendorco

The first Price Club warehouse opened in 1976 in an airplane hangar on Moreno Boulevard in San Diego, California for business shoppers only. The unbeatable prices and bulk packaging appealed to business consumers everywhere, and it’s no surprise that over the next ten years it would bring in 3.2 million members, 22 warehouses, and become Forbes Magazine’s “Best Managed Company”.

Founded by James (Jim) Sinegal and Jeffrey Brotman, the first Costco Warehouse opened in September 1983 in Seattle, Washington – the current home of Costco’s corporate offices. By the end of Costco’s second year in business it would open 9 additional locations in 5 states, as well as the first expansion into Canada. Later, Costco would become the first company to grow $3 billion before its sixth year.

In 1993, Costco’s 10th anniversary and Price Club’s 17th year in business, both companies merge to create PriceCostco. With locations in the United States, Canada, and Mexico, 1993 proves to be a monumental year with the first international expansion to the United Kington in West Thurrock, Essex, England. The international expansion would continue to Korea (1994), Taiwan (1997), Japan (1999), Puerto Rico (2001), Australia (2008), as well as expansions online through Costco.com and Canada’s equivalent, Costco.ca.

PriceCostco officially changes its name in 1997 to what we know now as Costco Companies, Inc.

Today, Costco is the leading warehouses/Big Box retailer by sales volume, exceeding Wal-Mart’s Sam’s Club and BJ’s Wholesale. Founder Jeffrey Brotman continues to sit as the chairman of Costco’s Board of Directors, and Founder Jim Sinegal is Costco’s CEO (soon to be replaced by current COO Craig Jelinek). Costco continues to prove their “consumer first” business model through the creation of new and unique business concepts, included Costco Pharmacy (1986), Produce and Bakery (1987), Optical Labs (1987), 1-Hour Photo (1989), Hearing Aid Centers (1994), Costco Gas Stations (1995), Costco’s Business Centers (1996), Costco Travel (2000), Costco Home (2003), and Car Washes (2006).

Want updates on Costco news and developments? “Like” us on Facebook or follow us on Twitter for daily updates.

Ref:

http://www.costco.com.au/About/History.shtml

http://en.wikipedia.org/wiki/Costco#History

What’s new with VendorCo?

By vendorco

Did you know that VendorCo is on Facebook and Twitter? Be sure to check out our links here:

VENDORCO Facebook

VENDORCO Twitter

Our posts provide interesting facts, information and insights to help educate you on the world of Costco and what is new with VendorCo.  Join us to be informed.

In addition, there’s still time to win a $25 gift card! “Like” us on Facebook and you will be automatically entered into a drawing which will be held on May 31st.

Win a $25 Starbucks Gift Card!!

By vendorco

Over the next 3 weeks, just by liking VendorCo on Facebook you will be entered into a drawing to win a $25 Starbucks gift card! It’s as simple as a click of the mouse.

Be sure to stay on our list, this offer could happen again. The drawing will take place on May 31, 2011, if you are the winner you will be contacted via Facebook to receive your $25 Starbucks Gift Card!

Click the link below to visit the VendorCo Facebook page, click “Like” and be entered into a drawing for a $25 Starbucks Gift Card!

http://tinyurl.com/3bl8tb7

Good Luck!

Welcome to our Blog!

By vendorco

Welcome to VendorCo’s brand new blog!  Here you will find updated information about VendorCo and our programs, Costco product updates, answers to common questions, and much more! If you want to know more about Costco, then VendorCo can help.

Have a suggestion for a blog post? We’d love to hear it! Email [email protected] and you may find your suggestion on future blog posts. We look forward to your feedback and comments.

Market Research

By vendorco

Market research involves ways by which companies can collect feedback from their customers, information about their competitors, the efficacy of the advertisements and marketing techniques that the company is following and more. It is an important part of the overall global business strategy. Market research differs from marketing research even though they sound same. Market research is part of marketing research and is focused towards one market. Marketing research on the other hand is focused on areas like researching about new products, modes of distribution, monitoring product performance, identifying marketing opportunities, etc.

Market research involves a systematic collection and interpretation of information to gain a deeper knowledge and thus help in making crucial decisions. The company can understand the right and best methods to collect data about customers and their feedback, implementing these methods and gathering all information, processing and analyzing it and coming to certain key decisions about their marketing strategy process.

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