Without proper knowledge and proper representation, your company may be subject to missed opportunities, from a revenue standpoint, and a brand building position.
Some of the dangers we have seen with companies that choose to navigate retail independently include undercutting price point, missed product opportunities, inappropriately packaged items, poorly targeted demographic, flawed revenue calculations, and much more.
The risks involved with a qualified manufacturer representative are minimal, but the benefits are vast. Working with a manufacturer representative requires little to no investment, and high payoffs. Given this information, it only makes sense to find the right manufacturer representative for you company.