Tag: Get Products Into Costco

5 Things To Understand BEFORE Selling to Costco

By vendorco

If you are not aware of the benefits of selling your product to Costco, a simple Google search or cyber stroll through our website will provide ample proof as to the seemingly never ending benefits of the Costco climate. But before you get too eager to pitch your product to Costco, there are many things that you need to know.

With the prospect of selling to Costco being so attractive, the flip side of the coin is that Costco is very selective of whom they choose to work with. At any given time, there are only around 4,000 unique items per warehouse. Compare this to Wal-Mart and Target stores with over 100,000 skus at a given time, and you realize how fierce the competition is to place your product in Costco. When your item faces name brand competition, it is even more difficult, if not impossible to succeed. However, if you have planned well, have the right support to back you, and have a Costco appropriate item, your odds may be greater than you realize! That is, if you are able to effectively pitch your product to Costco.

The importance of your product pitch cannot be overemphasized. Your presentation can be the difference between a successful program or a rejected program, a long term relationship or a short term relationship, and a positive projection of your business or a negative one, to name a few. This month, we are providing you with 5 points that you MUST know before approaching the Costco buyers. Incorporating this information may not guarantee success, but it will certainly help you be better prepared.

In no particular order, here are the 5 things you should understand before approaching Costco:

Costco Returns

Costco Product Testing

Costco Delivery

Costco Advertising

Costco Members

For an even greater chance at success, contact us directly for tailored, ongoing assistance and a proven track record of success! (949) 326-8909 or [email protected].

Costco Product Submission

By vendorco

Could your product or service be the next big item at Costco Wholesale? The best way to find out is through submitting your product for Costco review. However, navigating Costco’s product submission process is not always an easy task, and you must be sure to adequately meet Costco’s presentation standards. Doing so requires a clear understanding of Costco’s pricing structure, packaging requirements, sales expectations, shipping volume, geographic distribution, additional costs and fees, and much more. This can be exceptionally complicated, even for the most successful executives and sales representatives. If you are not specialized in Costco’s processes, it can be very easy to overlook or misunderstand many of these points, ruining your chances at a successful presentation.

Make sure that your company does not make this mistake by partnering with VendorCo. Our Executive Account Managers are experts in the Costco product submission process. With nearly 24 years of experience and daily communications with Costco’s key decision makers, we can provide you with the knowledge required to sufficiently submit your product to the Costco buyers. Contact VendorCo today to get started, and increase your chances at successful Costco product submission.

(949) 326-8909 or [email protected]

Selling to Costco

By vendorco

Selling to Costco requires patience, dedication, knowledge, and a lot of hard work in order to succeed. In addition, selling to Costco requires a very specific understanding of the demographic, market opportunities, and unique processes and procedures. Failing to understand the inner workings of Costco may result in a loss of revenue, a failed program, and damaged relationships. Don’t take the risk! Partner with VendorCo, we are experts in Costco product placement and program development, and can help you prepare and plan for a successful relationship with Costco.

You can try to do it all on your own, guessing and struggling to figure out what Costco requires, or you can come to the professionals who understand Costco. We can perfect your product presentation and mold it into what is most desirable to the Costco buyer. The choice is yours, but taking the guesswork out of a stressful situation like working with Costco is well worth the time and effort for a better chance of success.

Selling to Costco starts with a phone call! Contact VendorCo today at (949) 326-8909. We look forward to hearing from you.

Costco Vendor Contact

By vendorco

Getting in contact with the right people at Costco is a very important step in the product placement process. It may be difficult to properly locate the correct avenues and the correct Costco vendor contacts. All too often sales representatives are disappointed to find that they are completely lost within the Costco buying stream and unaware of who to talk to for various business interests. Making sure that you have the right connections is crucial for successful communication within Costco. So how can you locate the correct Costco vendor contact? Luckily, VendorCo is here to help connect our clients to the right people.

Rather than having to guess at who to talk to, communicating with VendorCo first will benefit you in many ways, including locating the correct Costco vendor contact and knowing what to say when talking to Costco’s key decision makers. Make sure you are prepared before approaching Costco, by speaking to one of VendorCo’s Costco experts. Contact us today to find out more about how VendorCo can help you sell to Costco (949) 326-8909 or [email protected].

How do I sell to Costco?

By vendorco

Selling products to Costco is a dream of many (if not most) manufacturers and service providers. With the potential to place your products in hundreds of stores nationwide, with millions of members to view on monthly basis, who wouldn’t want to partner with this retail/wholesale giant?

However, only a select number of manufacturers and service providers actually succeed at selling products to Costco. This is partially due to Costco’s limited SKU count of approximately 4,000 items per store (compared to WalMart and Target with upwards of 100,000 SKU’s!). But for most vendors, this is because the processes and procedures required to navigate Costco Wholesale can be vastly distinct from other retail avenues. Most executives and administrative personnel, even those who are avid Costco shoppers, are unaware of the unique buying strategies utilized by Costco’s corporate contacts. Obtaining this information can prove to be exceptionally difficult, if not impossible, and the sales techniques you are accustomed to using may actually serve to undercut your potential relationship.

So how do you sell to Costco? How do you sell to Costco.com?

This month, we will provide you with essential information to best prepare for your Costco program, including information pertaining to how VendorCo can help you. VendorCo is a full service manufacturer representative company specializing exclusively in Costco Wholesale programs. With over a decade of Costco specific experience, our Senior Account Managers can be an invaluable asset to your Costco program. You can read just a sample of our success stories, and imagine the success your product or service can have with a global retailer like Costco.

Ready to get started now? Contact VendorCo to speak with a Costco expert at [email protected]

Inside Costco Warehouses: The Treasure Hunt

By vendorco

We can all agree that there are some deals at Costco that no one expected to find and buy upon arrival. Members do not shop at Costco merely to buy ordinary items, but they come for what co-founder James Sinegal calls the “Treasure Hunt”. The “Treasure Hunt” refers to the rare item or “rock bottom price” that the member cannot simply overlook. Like treasure, these items usually will disappear and be gone on the next visit. This type of turnover gives the members an urgency to buy before the offers are gone for good.

Members may go in for their routine staple purchases, but often come out with a bottle of Dom Perignon or Callaway golf clubs because they couldn’t pass up on such exceptional deals. These types of offers is what makes Costco an anticipated trip for members and keeps members coming back.

If you are interested in having your product enter a Costco warehouse, contact one of our experts to ensure a successful venture. Our experts maintain a high level of knowledge about Costco’s culture and buying process, contact us at [email protected].

Costco Membership: Rates and Retention

By vendorco

To date,member renewal rates remain high as a result of constant value perception and product innovation. Because Costco is a low-margin business, they reward their members for being loyal and are successful by increasing the frequency and average purchase of club members. According to Trefis research done in 2015, membership renewal rates are on the rise and customers are visiting Costco more frequently. Costco’s ability to retain their members is unlike anything that has been seen before.

If you think your product would sell at Costco, pair up with one of our representative to develop your strategy today! Call us at 949-600-7688 or email [email protected].

15 Elements of Successful Product Placement

By vendorco

The 15 Elements of Successful Product Placement are the 15 essential steps that are necessary to achieve maximum retail success.

The Elements were crafted and developed by VendorCo’s CEO, S.D. Walker through 20+ years of Costco experience, including buying, operations, distribution, and manufacturer representation. S.D. Walker has gained the knowledge and expertise necessary to succeed in retail.

To assist aspiring retail manufacturers and service providers, VendorCo now offers this knowledge and expertise in a short, easy to read book. The 15 Elements of Successful Product placement book is provided to you for FREE, you only pay shipping and handling. To order, visit https://vendorco.com/15-elements-of-successful-product-placement-booklet-1
OR, receive The 15 Elements of Successful Product Placement as a free add-on with your purchase of a 50 minute Professional Consultation, and your shipping and handling fees will be waived.

Need help with your retail/Costco program, but looking for something different? Contact VendorCo today! We are happy to assess your company to see how we can help you. e-mail [email protected]

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Amazon Book: 15 Elements of Successful Product Placement

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