Costco holds member satisfaction to an extremely high standard, which is reflected in Costco’s high member retention rate and consistently high sales volume. Costco has the highest membership rates in comparison to other wholesale clubs, even though the membership fees are typically the most costly. This is because members are willing to pay more to receive Costco’s fantastic product quality and great prices.
Buyers are careful to provide only the BEST products at the lowest prices available. Certain criteria must be met before Costco buyers will even consider placing a product on their sales floor or through Costco.com. This criteria is tough to meet, but Costco will not compromise quality or warranties for their members.
So why is VendorCo so selective of our clientele? Because we WANT you to succeed with Costco! We will be honest and direct with you if we do not believe that you are ready, and offer our consulting services until you are. If you do not meet Costco’s criteria, we would not want to waste your time, Costco’s time, or your resources shooting for a goal that is not within reach just yet.
As with most retail buyers, you truly have one shot to make an impression. Keeping in mind that Costco is the third largest retailer in the United States, you should not introduce your company too early in your growth stages and risk damaging your reputation with the buyers. First establish yourself, be sure your company can handle shipping truckload quantities, and be sure you are willing to provide Costco members with the required discounts, allowances and value.
Not sure if you’re ready for Costco? Need some expert advice? Through VendorCo’s consulting services, a seasoned representative will answer your questions and point you in the right retail direction. As an added value, receive a FREE copy of the must read booklet “15 Elements of Successful Product Placement” with every initial purchase.
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