Now, focus on each of your long/short term goals one at a time and make a list of steps that you will take to achieve each of your goals. You will want to develop a succinct plan of action for each goal, so you know the exact direction that your company is heading.

Maybe your goal for 2012 is to begin speaking with Costco about product placement. Your action steps should be first to evaluate your Costco readiness, locate the buyer, develop product presentation, etc. etc. As you can see, your action plan will depend on your short/long term goals.

Keep in mind that the plan of action for your long term goals will be incomplete and may depend upon your short term goals first.