Selling products to Costco is a dream of many (if not most) manufacturers and service providers. With the potential to place your products in hundreds of stores nationwide, with millions of members to view on monthly basis, who wouldn’t want to partner with this retail/wholesale giant?
However, only a select number of manufacturers and service providers actually succeed at selling products to Costco. This is partially due to Costco’s limited SKU count of approximately 4,000 items per store (compared to WalMart and Target with upwards of 100,000 SKU’s!). But for most vendors, this is because the processes and procedures required to navigate Costco Wholesale can be vastly distinct from other retail avenues. Most executives and administrative personnel, even those who are avid Costco shoppers, are unaware of the unique buying strategies utilized by Costco’s corporate contacts. Obtaining this information can prove to be exceptionally difficult, if not impossible, and the sales techniques you are accustomed to using may actually serve to undercut your potential relationship.
So how do you sell to Costco? How do you sell to Costco.com?
This month, we will provide you with essential information to best prepare for your Costco program, including information pertaining to how VendorCo can help you. VendorCo is a full service manufacturer representative company specializing exclusively in Costco Wholesale programs. With over a decade of Costco specific experience, our Senior Account Managers can be an invaluable asset to your Costco program. You can read just a sample of our success stories, and imagine the success your product or service can have with a global retailer like Costco.
Ready to get started now? Contact VendorCo to speak with a Costco expert at [email protected]