It may seem obvious, most products that are shown to Costco buyers can be purchased nationally, regionally, or internationally. The advantages for Costco to buy regionally are numerous. Regional department purchasing allows for specific tastes to be targeted in particular regions. The process is less complicated with a more narrow demographic and the perfect climate for new product testing. Conversely, the vendor benefits from a more locally based product penetration, if that’s your prerogative.
The choice to offer regionally is either forced (many departments can ONLY be purchased regionally), or the manufacturer’s choice based on unique company goals. If you are unsure where your products should be launched, then you could benefit from a manufacturer representative’s perspective. With over 25 years of Costco experience, VendorCo’s sales representatives are experts in Costco’s procedures, and sensitive to the needs of companies small, medium, and large. We understand that business decisions will be made internally, and we are passionate about making sure our partners are fully informed of all options, benefits, risks, etc. Having an inside source can help your company make a clear decision of how to proceed, without relying on trial and error.
Contact us for more information, or to get started at [email protected].