It is important to understand the demographic of your retailer of choice. Costco has millions of members all over the world, including US, UK, Canada, Taiwan, Korea, Japan, Australia, and Mexico. This membership continues to grow, and is likely to expand across the globe.
Costco’s demographic is unique to other retailers, and understanding who you are selling to can make the difference between a successful program and a failed program. Costco buyers do not have the time to educate you about the appropriate look, feel, packaging, and pack sizes that Costco members will look for. If you pitch your product to Costco without ensuring the buyers that you understand the Costco member, you may be quickly overlooked. It is up to you to assure the buyers that your product will be attractive to Costco members once it is in the warehouse or online.
Luckily, VendorCo is an invaluable resource that you may utilize for your Costco program. We understand Costco and we understand the typical Costco member. We know what the buyers look for, and we can spot items that members will enjoy. Because of this vast knowledge and understanding, we can help you coordinate your presentation to reach greater success with the Costco member.
Why take a chance, when you can partner with VendorCo – a company with Costco expertise and a history of success? Call us today at (949) 326-8909 to get started!