Two Major Branding Mistakes:

1. Email address

Do not use Gmail, yahoo or hotmail email addresses.  Any reputable company has an official email address. It separates a business from a hobby. The lack of a company email address will relay the message that your company is underdeveloped and therefore under qualified

2. Web site

Websites are an extension of your company and your products. The website must give a unique look and feeling about your company. It’s like a corn company who has opera music playing or an amusement park company with an image of someone sleeping.  It does not target the demographic.  Your website should not be too wordy and should have a synergy between text, images, and details.

Want to know more about branding costs? Which costs are important and which are avoidable? Read more here