Author: vendorco

Tips to Improve your SEO

By vendorco

How to help your SEO?

Search Engine Optimization is a term used to describe the process of improving your websites visibility on the world wide web.

Some helpful tips:

  1. Be sure you are signed up with popular Social Media websites (see more in the next blog)
  2. Sign up for free directories – including google, yahoo, bing, etc.
  3. Partner with a web marketing company
  4. Track your SEO – watch to see the increase in hits. This will also help you determine which seasons your products are most popular.

Follow these basic tips and you should see a rise in web visits

Costco Membership: Rates and Retention

By vendorco

To date,member renewal rates remain high as a result of constant value perception and product innovation. Because Costco is a low-margin business, they reward their members for being loyal and are successful by increasing the frequency and average purchase of club members. According to Trefis research done in 2015, membership renewal rates are on the rise and customers are visiting Costco more frequently. Costco’s ability to retain their members is unlike anything that has been seen before.

If you think your product would sell at Costco, pair up with one of our representative to develop your strategy today! Call us at 949-600-7688 or email [email protected].

Website Mistakes

By vendorco
  1. Amateur Websites – the cost of a professional LOOKING website is almost mandatory, and worth the cost if you plan on selling to retail.
  2. Mismatching Emails Addresses – Be sure your email address matches your website. For example, our website www.vendorco.com is consistent with our @vendorco.com email addresses. You should not have a yahoo, hotmail, Gmail, etc. business email address if you expect to sell to retail.
  3. Poor Image Quality – hiring a professional photographer to photograph your products can be beneficial. At the very least, have a graphic design expert edit your photos to ensure high quality, clear images that are web appropriate.
  4. Slow Loading Web Pages – we live in a fast paced world! How often do we get frustrated waiting for a website and simply give up on it? Images that are too high in resolution will take too much time to load. Additionally, keep the flash player to a minimum, or provide an option for no flash. Consumers and buyers alike appreciate when information is available quickly.
  5. Spelling/Grammar Errors – Simple mistakes may be damaging to the overall feel of your company and website. Proofread your text multiple times, and by multiple personnel.

Website Tips

By vendorco
  1. What is your website focus?

    This may seem obvious, but your website is one of the best ways to introduce your company to your customers AND retailers. Keep in mind that your internet audience encompasses more than just consumers!

  2. Are your products selling online?

    Having a company store on your website creates a starting point for your retail business. Be sure to set-up a company store, or refer to online retailers currently selling your product.

  3. How is your SEO?

    Are consumers and retailers able to find your website easily? Consider partnering with a website marketing expert to help reach your desired audience.

  4. Are you taking advantage of Social Media?

    Social media is becoming one of the best ways to reach young audiences. Be sure that you are taking advantage of this opportunity!

  5. Are you taking advantage of mobile networking?

    Is your website “smart phone compatible”? Be sure that your website is keeping up with this shift in technology.

Website Importance

By vendorco

Your company website is often the buyers only view into your business from a customer’s perspective. You can spend hours perfecting your pitch and presentation to your retail buyer, but if your website is unprofessional or inconsistent, it may be enough to prevent the buyer from choosing your retail program. A website review is often a part of the buyer’s company/product review, so be sure that your website is both consumer AND  “buyer ready” before moving forward with retail.

What does it take to be “Costco ready”. Sign up for a consulting session, or contact us today to discuss a partnership: [email protected]

Web Statistics

By vendorco

How important is your website? Very! As we move increasingly toward a technological world, it is crucial that your company website is professional and both consumer and buyer friendly. See just how important your website is through these statistics:

According to a 2009 Gallup® survey, nearly half of Americans (48%) report using the internet for more than 1 hour per day. These frequent internet users tend to be post-graduates with $75,000/yr or more income level. This figure was 26% in 2002 – do you think it’s even higher today? (see full results poll details here: http://www.gallup.com/poll/113638/nearly-half-americans-frequent-internet-users.aspx)

A more recent survey in February of 2011 shows that 60% of national adults use Google in a typical week, and 43% of adults have a Facebook page. These internet users tended to have college degrees with incomes of over $90,000/yr. (see full results and poll details here: http://www.gallup.com/poll/146159/Facebook-Google-Users-Skew-Young-Affluent-Educated.aspx)

Additionally, in 2006 Gallup® found internet use for shopping to climb 25% each year.  In 2006, 70% of individuals surveyed use the internet for retail shopping. (see full results and poll details here: http://www.gallup.com/poll/21775/Number-Online-Shoppers-Holding-Steady.aspx)

SunUp Group

By vendorco

Are you the CEO or an executive of a small business struggling in today’s economy? As a small business, VendorCo understands the struggles associated with finding your place amongst large competitors. Luckily, there is help available through SunUp Group, locatied in Southern California in the city of Rancho Santa Margarita.

SunUp Group offers a plethora of services to the small business including concept-to-launch, strategic business direction, brand development, go-to-market, and creative direction (including strategy, brand identity, marketing, and web design/development).

The right assistance from the right company can provide the push you need to become a successful business.

Find out more about SunUp Group here: http://www.sunupriseteam.com/

Also, take your business personality test here:

http://www.sunupriseteam.com/what-is-your-business-personality/

September Topic – Road Shows

By vendorco

This month we will talk all about Costco Road Shows. With the stringent vendor criteria at Costco Wholesale, it may seem that small businesses don’t stand a chance at getting their products in the warehouse stores.

Well, that’s not exactly so. Costco provides an avenue for smaller companies to develop a relationship with Costco Wholesale. This is the Costco Road Show or Costco Special Event. But there is a lot to know about this avenue of Costco before you decide to move forward. A Road Show is unique from other Costco placements, such as a Costco test or standard placement.

So what do you need to know about Costco Road Shows? This month we will provide a brief overview of what a Road Show is, and how it is different from other avenues of Costco.

Be aware, there is much more that you should know about Road Shows before proceeding! For more details, sign up for our next Road Show webinar. Our Road Show webinar is a complete guide through the ins and outs of Costco Wholesale.

Blogs to look for in September:

Standard Placement – how is standard placement different from a Costco Road Show?

Costco Test – how is a test program different from a Costco Road Show?

Vendor criteria – how is vendor selection different for a Road Show than for a full roll out?

Road Show Success – how can Road Shows lead your company to a successful relationship with Costco?

Complete Guide to Costco Road Shows – how can I get more information?

Road Show Representation – how can I find a company to help me place my product?

Costco Vendor

By vendorco

A Costco vendor is sometimes referred to as a Costco Supplier.  A Costco vendor is any company that is currently selling products to Costco, or has sold products to Costco in the past. A company that has an established brand in a particular region or nationally could be considered by Costco to become a vendor.

Would you like to become a Costco vendor? Get started with your Costco program and contact VendorCo today: [email protected].

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