There are three main wholesale chains that are geared toward consumers:
BJ’s Wholesale (mainly operated on the east coast)
What are the appeals of each? Read our next few blogs for facts about each wholesaler.
Defining Wholesale
Wholesale sales often refer to the sale of goods/services to other businesses or retailers. However, wholesalers can also target the consumer, as is the case with a select few big-box wholesale chains.
“Wholesale” in this context can refer to a membership based retailer that pushes mass quantities of product through their stores each day. These stores may be referred to as “warehouses”. These wholesalers can also be identified by their larger than average pack sizes. For example, a 36-pack of toilet paper.
What options do consumers and manufacturers have for these retail wholesale chains? Check out our next blog, Wholesale Optoins
Defining Retail
For manufacturers/service providers, the retail world offers a myriad of options to house your product or service. The goal of the particular retailer of choice is not always the same. Some retailers provide excellent visibility and advertising, some retailers allow you to increase your margin, some retailers provide opportunities for long term relationships and company growth, and some retailers allow you to sell your product in mass quantities.
Every decision you make in retail should be calculated. So, before pitching your product/service to a particular retail venue, keep the many options that you have in mind:
- E-Commerce
- Popular online stores can be an option for manufacturers with the ability to drop ship single product purchases to any address in the United States (including Alaska and Puerto Rico)
- Street Marketing
- Street marketing may include Farmers Markets, fairs, co-op shops, etc.
- Boutique
- Single location store fronts, often on main streets, boulevards, shopping malls, etc.
- Small Brick & Mortar
- Small chain locations that may be regionally based
- Mid-Sized Brick & Mortar
- Mid-sized retailers can be a gray area. As a rule, we refer to mid-sized retailers as those chains that cover at least 25% of the continental United States.
- Large Brick & Mortar
- Large retailers that are highly recognized by most US shoppers
- Wholesale
- Wholesale is often referred to the sale of goods/services to other businesses/retailers. This avenue of consumer retail is one exception. See our next post for more information about Wholesale.
Keep in mind, within each category there may be additional options (department stores, convenience stores, etc.). This list is categorized by distribution and relative size.
February Posts – Warehouse Chains
In the retail market there is always competition – and the Wholesale realm is no exception! So before you decide to move forward with a particular wholesaler, read our blog posts this month that are all about Wholesale Clubs!
This month we will cover:
- Defining Retail
- Defining Wholesale Clubs
- Wholesale options
- Facts about BJ’s
- Facts about Sam’s Club
- Facts about Costco
- Compare/contrast Wholesalers
Stay tuned!
Healthy Choices – Costco Wholesale
Make Costco product placement a goal for this New Year. As the third largest retail in the United States and the number one Wholesale retailer in the US, it only makes sense to make Costco placement a goal for your company.
If Costco Wholesale seems like a dream rather than a reality, consider partnering with an expert like VendorCo. With over 20 years of experience, VendorCo understands Costco’s processes, procedures, and requirements. Take advantage of our knowledge and experience and partner with VendorCo this year to make Costco placement a reality.
For more information, contact VendorCo at (949) 326-8909 or at [email protected].
Healthy Partnerships
Feeling overwhelmed this New Year? Do your goals appear too big to handle?
What may appear to be overwhelming to you is likely a piece of cake to an expert. It makes sense to partner with individuals/companies that provide expert assistance in certain areas that are unknown to you. If organization, marketing, advertising, and retail expansion are equivalent to a foreign language, then make it easy on yourself, by partnering with someone that speaks the language fluently and will be able to successfully assist in the growth of your company.
As it pertains to retail expansion, VendorCo recommends partnering with experts that focus specifically on certain retail avenues. These experts are often referred to as Manufacturer Representatives, and should be knowledgeable and experienced in a narrow retail scope. If you have considered Costco Wholesale placement, read on to our next post or contact VendorCo today at (949)326-8909 or [email protected].
Healthy Choices – Retail Expansion
Expanding the presence of your products/services in the retail market is perhaps one of the most powerful ways to increase your revenue. This year, make it a goal to grow in retail through branching out to new avenues until you eventually reach wholesale distribution.
If you decide to expand your retail presence, understand that there are different levels of retail, including ecommerce, boutique, brick and mortar, wholesale, etc. Make it a point to decide where you wish to have your products most prominently displayed, and work towards that goal in 2012.
Not sure about how to navigate certain retailers? VendorCo recommends partnering with a manufacturer representative. Read on to our next post for more healthy partnership recommendations.
Healthy Choices – Brand Implementation
Make 2012 the year that you finally implement and stick to your company brand. Your brand should resonate through every aspect of your business, from the inside out and the outside in, through your logo, company colors, telephone etiquette, written correspondence, and more.
This New Year, consider hiring a branding/marketing expert to help you craft your company voice and image. If retail growth is listed as one of your company goals for 2012, a strong brand will be extremely beneficial. Read more about retail expansion on our next post.
Healthy Choices – Planning and Preparation
Once you have outlined the goals for 2012 and beyond, come up with a blueprint for success. You may pass this responsibility on to your department leaders; however, it is important for all employees to stay involved with the plan, and the direction of the company’s movement. Again, be sure all team members are on the same page and focused on the company goals.
How to get started on your goals for the New Year? Consider focusing on your brand as the first step. Read on to our next post for more about brand implementation.
Healthy Choices – Company Goals
Just as we individually set New Year’s Resolutions, do the same for your company. Address your company’s short term and long term goals, outlining what you wish to accomplish by the end of 2012 and what you wish to accomplish in future years.
If appropriate, consider sharing these company goals with your staff. Having a specific target in mind can induce motivation and drive to succeed. Share the enthusiasm with your team, ensure everyone is on the same page with the direction of your company and start growing in 2012.
How to achieve these goals? Read more about planning and preparing on our next post.
