We often see manufacturers or service providers approach Costco believing that their product/service is, or should be a shoe-in for placement. This confidence may cause some companies to avoid using a manufacturer representative. After all, how hard can it be? If the product speaks for itself, why would an expert representative be necessary? But in fact, the Costco placement process can be extremely difficult to navigate, and there are a multitude of reasons why a manufacturer representative is an invaluable resource with Costco. Having a great product is the first step, but it certainly is not enough to guarantee a spot on Costco’s sales floors.

Many vendors find out the hard way that Costco is not like other retailers. Perhaps your product is selling exceptionally well through other retail avenues – but there is still a chance that your product may never see the inside of a Costco Warehouse. This can be incredibly shocking to established companies who do not have a comprehensive understanding of Costco’s buying procedures, which is why this month we will be introducing several reasons why your product may not be approved for Costco sale.

Keep checking back throughout the month of March to see the following blog posts:

Rejected Programs: inadequate SAVINGS

Rejected Programs: inadequate VALUE

Rejected Programs: failure to DELIVER

Rejected Programs: flawed PRESENTATION

Rejected Programs: lack of POTENTIAL

We hope that this month will provide potential vendors with a better understanding of Costco’s vendor expectations. Additionally, we hope to stress the importance of having an expert Costco rep by your side throughout the process, to help position your Costco presentation and increase your chances of success. For an expert Costco product placement and program development company, contact VendorCo today.