Reviewing a company’s brand is part of our analysis when deciding if they are ready for Costco placement. If the brand is recognizable on a regional, national, or international scale, it’s usually a positive sign that your company could be ready for placement.

However, having a recognized brand is not necessarily a deal maker OR a deal breaker. Though it is extremely difficult for smaller companies to compete with large, name brand products, there are opportunities within Costco for brands that are not especially well known. Additionally, name brand products have on occasion been refused, or kicked out of Costco for not adhering to their vendor requirements. It’s important to note that there are many other aspects of your product/company that are considered. Keep reading our blog posts for more information about what we look for in a potential product.

If you believe your brand is ready for Costco, and would like more information about HOW to approach Costco, contact VendorCo at [email protected] or (949) 326-8909.