In this step, develop a list of your current marketing strategies. Similar to your retail chart, include information such as impressions, targeted demographic data, and any other pertinent information related to your marketing plan.

Once you have both charts completed, compare them next to one another. Is the data consistent? Is the demographic you are targeting in your marketing plan reflected in your retail sales? Start asking these types of questions to better prepare for step 3: making short and long term goals (see next blog).