After compiling your lists, you may see areas that need attention or improvement, or you may see that your marketing and retail are right on track and you simply wish to expand. The point of this is to track and compare these two important business plans. If you have trouble comparing these lists, we strongly consider consulting with an expert (VendorCo offers one-on-one telephone consultations, see: https://vendorco.com/consulting-info).

Use your findings to develop short and long term goals. Consider where you want to be by the end of the year, the next 5 years, and the next 10 years – or any breakdown of your choosing. Make several goals for each time period, including both sales and retail goals in dollars and locations. If you’re feeling ambitious, step outside of the marketing/sales department and consider long/short term goals for human resources, operations, etc.