A Costco Road Show is a presentation of products or services by a vendor to the Costco Buyers and Costco members. Costco Road Shows are also known as Costco Special Events. They provide excitement to the Costco shopping experience by creating a “treasure hunt” atmosphere. Costco members know that if they see a product they like through Costco Road Shows, they must purchase it right away because it may never be back on the sales floors.
There are many important things that you should know about Costco Road Shows, including the fact that they are very different from Costco in-line sales. Costco Road Shows do not produce the revenue that a full roll out, in-line program would within Costco Wholesale. That being said, there are many advantages to pursuing a Costco Road Show.
If you are a new or emerging company, and you have not quite established yourself in the retail market, then a Costco Road Show is a great way to jump-start your relationship with Costco Wholesale. The vendor requirements are less stringent through Costco Road Shows/Costco Special Events as compared to a full roll-out, so smaller companies have a better chance of obtaining Costco Road Show placement. Additionally, Costco Road Shows require each manufacturer or service provider to proceed through the vendor set-up process. So, becoming a Costco Road Show vendor puts you at an advantage to later become an in-line sales vendor, because you have already achieved Costco vendor status.
But you should be careful when navigating the Costco Road Show presentation and implementation processes. There are many ins and outs of Costco Road Shows that are not readily available to you, and there are answers to questions that you should know, but may not know to ask. Additionally, if you hope to maximize your chances at becoming a Costco Road Show vendor, you should be careful to cover Costco’s presentation requirements. These are just a sample of things you should know before proceeding to Costco Road Show presentation.
So how do you find out this information? And how do you get answers to your specific questions about Costco Road Shows? You should purchase a Costco Webinar through VENDORCO’s website. The Costco webinar explores all of the ins and outs to Costco Road Shows, and is a complete guide for all Costco Road Show hopefuls.
How to find a Costco Road Show expert?
Costco Road Show Experts have been in existence for over 25 years. A Costco Road Show expert’s primary purpose is to work as an agent for prospective or current Costco Wholesale vendors or suppliers working toward Road Show placement. The key to being an authentic Road Show specialist is knowledge and experience that allows one to bridge requirements, stipulations, and understand buying styles by category. Genuine Costco Road Show experts have many years of specialized training and experience. Over the past 25 years Costco has grown and changed significantly, a veteran embraces Costco’s history and works within the current focus. It is with this understanding and affection that most vendors and suppliers realize the highest progress toward product or service placement. Today, Costco Wholesale is the 3rd largest retailer in the United States, has over fifty-four million members in over 9 countries.
