If you are not aware of the benefits of selling your product to Costco, a simple Google search or cyber stroll through our website will provide ample proof as to the seemingly never ending benefits of the Costco climate. But before you get too eager to pitch your product to Costco, there are many things that you need to know.
With the prospect of selling to Costco being so attractive, the flip side of the coin is that Costco is very selective of whom they choose to work with. At any given time, there are only around 4,000 unique items per warehouse. Compare this to Wal-Mart and Target stores with over 100,000 skus at a given time, and you realize how fierce the competition is to place your product in Costco. When your item faces name brand competition, it is even more difficult, if not impossible to succeed. However, if you have planned well, have the right support to back you, and have a Costco appropriate item, your odds may be greater than you realize! That is, if you are able to effectively pitch your product to Costco.
The importance of your product pitch cannot be overemphasized. Your presentation can be the difference between a successful program or a rejected program, a long term relationship or a short term relationship, and a positive projection of your business or a negative one, to name a few. This month, we are providing you with 5 points that you MUST know before approaching the Costco buyers. Incorporating this information may not guarantee success, but it will certainly help you be better prepared.
In no particular order, here are the 5 things you should understand before approaching Costco:
Costco Product Testing
Costco Delivery
Costco Advertising
Costco Members
For an even greater chance at success, contact us directly for tailored, ongoing assistance and a proven track record of success! (949) 326-8909 or [email protected].
