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Understanding Costco Memberships: Executive Cardholders

Susan Walker - Wednesday, November 18, 2015

Are you a black Costco card holder? If so, you are at the most prestigious card holder level. Each executive member must decide if the card is used for personal use or as a business. Both offer the same rewards and extra benefits, such as lower prices on check printing, auto financing, and long-distance phone service.

Executive Gold Star Memberships and Executive Business differ for individuals who set-up under a business. This membership guarantees the “2% Reward” program, that allows members to earn 2% cash back each year. This exclusive membership costs $110.00 annually, but will receive numerous benefits. If you purchase an Executive Business membership, it is available to owners and operators of businesses who want the benefit of the added value of an Executive Membership. The executive member is offered an annual 2% Reward on most of Costco’s products and offered lower prices on member programs. These members are able to add extra cardholders for employees as an additional fee, which differs from only adding family under the Gold Star Executive Membership.

If you are a supplier who is seeking to bring your product into a Costco warehouse or is interested to begin the process, VendorCo can help.  Call us at 949-600-7688 or email

Costco Advertising fees

Susan Walker - Thursday, September 03, 2015

Have you ever noticed that Costco commercials, print Ad’s, and other forms of media advertising are virtually non-existent? This is because Costco chooses to market products only to their members, versus the consumer population as a whole (with the exception of some popular social media sites). Because of this, advertising opportunities within Costco are minimal.

Advertising channels varies depending on where the product is selling within Costco. If a particular product is selling in-store, certain advertising opportunities on may not be available, and vice versa. In-store advertising programs at Costco may be different than what you are accustomed to at other retailers. With the exception of roadshow items, Costco does not incorporate flashy materials in the display of their products. Vendors are generally limited to their product packaging, pallet skirts, and occasionally a display unit. However, there are some paid in-store advertising options including coupons, Connection Ads, end caps, front of store placement, and cages.

With limited opportunities available, there is a high demand amongst vendors to obtain one of the coveted spots available. If you are interested in creating a program with advertising, consider partnering with a manufacturer representative like VendorCo. Our team can offer more information and services on in-store advertising options; call us at (866)365-2925.

Costco Miscellaneous Program Costs

Susan Walker - Tuesday, September 01, 2015

This month we will be delving into the various costs, allowances, and discounts to consider before starting a program with Costco. Calculating your price is paramount to the success or fail of your product. A price that is too low may undercut your margin and result in a loss, while a price that is too high may be entirely overlooked by the buyers.

Before quoting to Costco, consider these costs that can pop-up in most programs:

·         Costco Advertising Fees

·         Costco Return Fees

·         Costco EDI Fees

·         Costco Retainer Fees

·         Costco Allowances

·         Costco Discounts / Markdowns

Building in these miscellaneous fees will allow you to obtain a practical margin and be successful long-term.

It is critical to secure a well-rounded cost structure before a program starts with Costco. To help ensure that you will be successful in this venture, contact for more details about how our services will best serve you.

Costco Shipping Pallets

Susan Walker - Wednesday, May 06, 2015

Understanding Costco’s pallet requirements is an important piece to shipping, as well as quoting your final price. Depending on whether you are shipping domestically or internationally, you may need to account for the cost of pallets in your final pricing. Additionally, Costco’s pallet requirements could be vastly different from how you are accustomed to shipping. If your price is quoted with the wrong pallets, it could be a potential pricing and logistical disaster. Your pallets must meet particular sizing, construction, and heat treatment guidelines to avoid shipment refusal, and all may vary by country.

So how do you plan ahead? Costco provides the detailed pallet specifications as a part of the new vendor packet; however, at this time, pricing would have already been submitted. Costco’s vendor documents are not easily found, and will generally not be provided until a program is accepted.The best way to plan ahead is to partner with a 3rd party rep like VendorCo. Contact us today to find out more information about our services, and how you can cut out the guess work:

Costco Advertising

Susan Walker - Tuesday, August 05, 2014

Costco Advertising – what opportunities are available for Costco vendors? What methods does Costco utilize to advertise, both internally to its members and externally for potential members?

If you are interested in learning more about Costco Advertising, follow this month’s blog posts with the following titles:

•             Costco External Advertising

•             Costco Advertising: In-store Options

•             Costco Advertising: Options

•             Costco Advertising: General Options

•             Costco Advertising: Buyer Picks

•             Costco Advertising: Road Show Options

•             Costco Advertising: More Information

If you are interested in selling your product or service Costco, and wish to account for advertising opportunities, call VendorCo today to find out what options you have that would be specific to your product and company. VendorCo is a third party manufacturer representative that has helped countless of Costco potentials become Costco vendors.

Contact VendorCo at (866) 365-3925 or via e-mail at 

Where can I send my products for Costco review?

Susan Walker - Friday, November 22, 2013

It is not recommended that potential vendors send samples directly to Costco’s corporate offices for review prior to making contact with the buyer, especially if you are working independently. There are several reasons for this, but perhaps the most important is that you should ensure you are working with the correct contacts before proceeding. It can be a nuisance to the buyers if you mistakenly send your product to the incorrect contact. Also, if your product is not a good fit for Costco, it will simply be a waste of the buyer’s time. They do not appreciate receiving unwanted samples that they then must spend their time disposing of.

Before sending your products to Costco, it would benefit you to receive feedback from an impartial third party, even if you prefer to proceed independently. VendorCo offers a sample review service and telephone consultations with one of our expert representatives. If you would be interested in representation, or if you would like your sample reviewed before proceeding independently, contact us to arrange for a sample review at or (949) 600-7688. 

Costco In-Store “Deal Breakers”

Susan Walker - Thursday, October 17, 2013

Countless manufacturers and service providers have attempted to sell their products to Costco in-store. More often than not, these hopeful vendors are turned away. Due to Costco’s limited sku count and strict requirements, it can be very difficult for potential sellers to stand out and rise above the competition. So before you proceed with presenting to Costco or even before you partner with a sales representative, you should be aware of a couple non-negotiable requirements, or “deal breakers” for a vendor relationship.

First, Costco will not be the majority of any vendors business. In other words, you must have established distribution and sales before proceeding with Costco. Costco is not the place to introduce your product into the market, and you will not be considered if you do not have established distribution. And secondly, you must be prepared to serve the Costco member by providing your product at a lower cost and/or higher value.

If you believe that your company may be qualified for Costco in-store sales, contact VendorCo to get the most out of your program, at Advertising Opportunities

Susan Walker - Tuesday, August 20, 2013

One of Costco’s most popular advertising options is the Costco Connection magazine, which is mailed to over 8 million Executive and Business Member homes, and is also available online for free download. While the Costco Connection is available for in-store items, there is an exclusive insert which displays a limited number of items that are exclusive to

Additional advertising opportunities include the mailer, multi-vendor mailer, e-mail campaigns, new product category featured page, home page placement, themed landing pages, and display advertisements. All of these advertising options are targeted to reach Costco’s best members, and the reasonable prices may surprise you! More details, including demographic data and pricing, are available to our clients and vendors.

The above mentioned paid advertising options are not the only way for Costco vendors to excel on Additional sales opportunities are also available, and you can read all about them on our next blog.

Costco National

Susan Walker - Tuesday, July 23, 2013

Costco national sales tend to be the most lucrative. If your product is accepted for a national sales program, it is distributed to warehouses all across the United States. Your product may not be in every warehouse, but it will be distributed throughout all Costco regions.

National sales are intended for established manufacturers that have existing distribution and a nationally recognized brand or product. It is not easy to receive a purchase order for national sales, which is why most vendors choose to partner with a manufacturer representative.

VendorCo has a history of successful product placement, and over 20 years of hands of experience. If you are looking for a qualified, successful representation company, VendorCo is the right choice.

Contact us at to get started!

Costco Test

Susan Walker - Tuesday, July 16, 2013

Although we have included a Costco Test in available avenues within Costco, a test program is not actually a sought after category. Instead, a test program is a precursor to Regional or National sales. If a buyer believes that your item may be a reasonable fit for regional or national sales, he/she may choose to test your item before placing it in all targeted warehouses.

During this time your product is placed on the warehouse floor and appears to be an in-line item to the Costco member. The buyers will expect your item to reach a specific sales goal within a reasonable time frame in order to be approved for national sales.

There is a lot to know before proceeding with a test program that goes far beyond this blog. Partnering with a manufacturer representative like VendorCo will help prepare you for the unexpected during your test program. Contact us for more information or to get started at

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