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VENDORCO helping to expand retail success

Step Two: Evaluate your Marketing Plan

Susan Walker - Tuesday, March 13, 2012

In this step, develop a list of your current marketing strategies. Similar to your retail chart, include information such as impressions, targeted demographic data, and any other pertinent information related to your marketing plan.

Once you have both charts completed, compare them next to one another. Is the data consistent? Is the demographic you are targeting in your marketing plan reflected in your retail sales? Start asking these types of questions to better prepare for step 3: making short and long term goals (see next blog)

Step One: Evaluate your current retail

Susan Walker - Thursday, March 08, 2012

This step is fairly straightforward. If you are not already tracking your retail stores and comparing and contrasting sales information, now is the time to start. Large companies often have staff dedicated solely to tracking this information, but for smaller companies it is often taken for granted.

Simply make a chart including your current retailers and any other information you believe is appropriate. You may consider including dollars of merchandise sold, units of merchandise sold, retail demographic, etc. etc. 

Using this chart, begin to think about what areas of retail are more or less successful for your business, and consider why this might be. Ask yourself questions about the data that you are collecting and if this data is consistent with your target demographic. This information will come in handy in Step two: evaluate your marketing plan (see next blog)

Healthy Choices - Retail Expansion

Susan Walker - Thursday, January 19, 2012

Expanding the presence of your products/services in the retail market is perhaps one of the most powerful ways to increase your revenue. This year, make it a goal to grow in retail through branching out to new avenues until you eventually reach wholesale distribution.

If you decide to expand your retail presence, understand that there are different levels of retail, including ecommerce, boutique, brick and mortar, wholesale, etc. Make it a point to decide where you wish to have your products most prominently displayed, and work towards that goal in 2012.

Not sure about how to navigate certain retailers? VendorCo recommends partnering with a manufacturer representative. Read on to our next post for more healthy partnership recommendations.

Healthy Choices - Brand Implementation

Susan Walker - Tuesday, January 17, 2012

Make 2012 the year that you finally implement and stick to your company brand. Your brand should resonate through every aspect of your business, from the inside out and the outside in, through your logo, company colors, telephone etiquette, written correspondence, and more.

This New Year, consider hiring a branding/marketing expert to help you craft your company voice and image. If retail growth is listed as one of your company goals for 2012, a strong brand will be extremely beneficial. Read more about retail expansion on our next post.

How to find a qualified Costco Rep?

Susan Walker - Wednesday, December 28, 2011

If you are looking for a qualified Costco Representative, look no further than VendorCo. Our expertise is derived from over 20 years of experience working both inside and outside of Costco Wholesale. Our successful track record speaks for itself. If you’re looking for a company with the knowledge and know-how, the connection, experience, and history of Costco Wholesale, then you are looking for VendorCo.

Contact us today for more information or to get started: | (866) 883-4480

What should a qualified representative accomplish?

Susan Walker - Thursday, December 22, 2011

A qualified representative should be realistically qualified and experienced in specific retail venues. Representatives that claim to work with all retail cannot possibly have the depth of knowledge that a focused manufacturer representative has.

A qualified representative should be focused on growing revenue for your company. As such, they should offer fair and reasonable compensation for their services.

Qualified manufacturer representatives should have the ability to speak the language of their retailer(s), create presentations according to their standards, be in contact with or have connections to the buyers/assistant buyers, and they should have knowledge of the undisclosed nuances that will help your company succeed.

If a program is denied, your manufacturer representative should have a plan of action for where to go next. If a program is accepted, your manufacturer representative should be aware of the next steps, and what will be expected from your company.

How can a Manufacturer Representative increase revenue for my company?

Susan Walker - Saturday, December 17, 2011

A qualified manufacturer representative carries years of experience surrounding their retail scope. It is through hands on experience that the secrets and tricks of certain retailers become revealed. Simple facts that are not readily available to the average manufacturer can increase your revenue significantly. These tricks are second nature to qualified, experienced manufacturer representatives that may you may take advantage of by utilizing a representative company.

At VENDORCO, we have seen how our services can benefit manufacturers of all shapes and sizes. Because of our knowledge and experience, we are able to speak the language of our targeted retail company (Costco Wholesale) in a way that appeals to their interests. We are able to position our clients programs in the most optimal way, and craft programs that will bring in the most revenue possible.

These are just a sample of the advantages experienced by companies that partner with qualified manufacturer representatives. 

How can a Manufacturer Representative benefit my team?

Susan Walker - Wednesday, December 14, 2011

How can a Manufacturer Representative benefit my team?

When you partner with a manufacturer representative, you essentially add an experienced team of retail experts to your staff. Your team will benefit from the expert assistance and program management that a manufacturer representative provides. Rather than spending hours researching appropriate methods of presentation, simply refer to your manufacturer representation. If they don’t have the answers you need right away, they will surely know how to get them for you.

Many companies underestimate the ins and outs associated with a retail program. Even hours of independent research cannot compare to years of hands on expertise that a manufacturer representative provides. Your team will experience a stress reduced ease of access to your retailer of choice.

What is a Manufacturer Representative?

Susan Walker - Saturday, December 10, 2011

What is a Manufacturer Representative?

If you are looking to place your product into retail, a manufacturer representative will help you pave the way toward a successful program.  A manufacturer representative is often referred to as a product broker, a product representative, a product placement company, or an expert retail broker.

Manufacturer representatives can be used as a third party liaison between your company and the retail venue of your choice. A manufacturer representative is seasoned and knowledgeable as it pertains to their retail scope.

When you partner with a manufacturer representative, you essentially add an experienced team of retail experts to your staff.

Social Media

Susan Walker - Thursday, December 01, 2011

Social Media is a great way to advertise your company for free. Most of us are aware of the top social media websites (Facebook®, Twitter®, LinkedIn®, etc.)

It can be extremely beneficial for your company to sign up with these venues, connect with your clients, reach out to potential clients, and provide visibility to your company and brand.

If your website is lacking in SEO, utilizing a social media web page can bring your company name at the top of the search engine.

How? When you google/bing/yahoo/etc. your company name, your social media page may pop up immediately. From there, be sure to link your social media pages to your website to increase your traffic.

The bottom line is, social media is vital to the growth of your business at this time. If you are not taking advantage of this, start today and sign up.

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