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VENDORCO helping to expand retail success

Starting Fresh: Current Vendors

Susan Walker - Tuesday, September 11, 2012

Current Costco vendors may not see a need for expert representation; however, there is always room to grow and increase your revenue within retail. Many manufacturers manage to bring themselves to Costco vendor status without representation, but they may not be aware of the many opportunities available to vendors. Expert representatives can inform current Costco vendors about opportunities that they should take advantage of while in the Costco stores, through, or through other avenues of Costco Wholesale. 

Additionally, there is always a risk of being pushed out of Costco once your program or season is finished, and it is not guaranteed that you will be brought back. Expert representatives can help current vendors keep their products inside of Costco and strengthen their current programs potential through their knowledge and understanding of inside processes and procedures. 

If you are a current Costco vendor interested in increasing your programs potential, contact VendorCo today for expert representation:

Starting Fresh - Prospective Vendors

Susan Walker - Thursday, September 06, 2012

It is a dream of many manufacturers and service providers to work with Costco Wholesale, and to have their products viewed by millions of Costco members every day. Some move forward to make this dream a reality, and by doing so they reap the benefits of working with one of the top retailers and the number one warehouse chain in the USA. But what separates the companies that succeed from the companies that fail? From our experience, having the right knowledge and the right partnerships can separate the Costco vendors from the Costco hopefuls. 

Some manufacturers and service providers view a relationship with Costco as a far fetched goal that is not within reach. If you have thought about working with Costco before, start fresh this month by partnering with an expert manufacturer representative. An expert can provide you with the knowledge to navigate Costco Wholesale, and strong relationships with buyers that make the decisions about your product or service. 

Get started today by contacting VendorCo, at

Retail Expert - Costco

Susan Walker - Thursday, August 30, 2012

If you are looking for a retail expert with a Costco Wholesale focus, look no further than VendorCo.

At VendorCo, we have 20 years of EXPERIENCE working both inside the Costco buying offices, and outside of Costco as a retail expert and manufacturer representative. We have a track record that is ridden with SUCCESS, and have even represented top selling products on and Costco in-store. And lastly, our sole FOCUS is Costco Wholesale, so you may rest assured that we will be interacting with the buying staff on a daily basis.

To contact VendorCo, simply visit - or give us a call at (866) 883-4480

Retail Expert - Focus

Susan Walker - Thursday, August 23, 2012

A successful business plan should have unique strategies for unique retailers. In other words, you would not want to approach Costco Wholesale the same way that you might approach a smaller retail chain. Retail buying strategies are not universal, and often vary wildly from retailer to retailer. So if you are looking for a retail expert, then be sure you find a company with a very specific focus. It is extremely beneficial to work with a company that you know is interacting with a specific retailers buyers on a day to day basis. A company that claims to have expertise in a multitude of retail chains cannot possibly have the focused attention that a retail specific company does.


At VendorCo, our specific focus is Costco Wholesale, and nothing else. If you are interested in speaking with a Costco expert, visit

Retail Expert - Success

Susan Walker - Friday, August 17, 2012

A retail expert must be experienced, but the experience means nothing if they do not have a track record of success. If you are looking for product placement representation, then the company you choose to partner with should have a track record of successfully placing products within your targeted retailer.

How can you find out about a company's retail success? This may be tricky, because large corporations often have confidentiality clauses within their contracts; however, a qualified company should still be able to provide information about the departments they have worked with within specific retail chains, the success of the products (ie: they should be able to tell you if they have placed any top selling items, global brands, etc.), and the types of products that have been successful, even if they are unable to mention the brand, manufacturer, etc.


If you are looking for an experienced, successful Costco representation company, with a track record of placing number one selling items, then you have found VendorCo. Visit to speak with a qualified retail expert.

Retail Expert - Experience

Susan Walker - Thursday, August 09, 2012

If you are seeking a retail expert for additional assistance with your product/service programs, then be sure you understand the depth of their experience. Be sure to ask the questions that are important to you; a qualified representative will have nothing to hide and should be able to clearly outline their experience.

The most obvious question that may come to mind is: "how long has this company been in business?" Clearly this is an important question, the length of time in business reveals much about a company's resilience and longevity. These qualities are especially valuable if you are seeking a long term relationship with a retail representative.

However, you should also ask about the scope of the experience. Does the company have reliable knowledge regarding how your targeted retailer operates? If so, how did they come about this knowledge? Do they have experience actually working within the retail buying offices, or has their information been acquired from the outside? There is certainly an added value to any company with hands on, insider experience.

Both the length and depth of experience are equally important when selecting a retail expert.


If you are looking for an experienced retail expert, and you are specifically targeting Costco Wholesale, then you should trust VendorCo's 20+ years of experience working both inside and outside of this wholesale chain.

Visit to get in touch with a qualified retail expert.

How to find a retail EXPERT

Susan Walker - Thursday, August 02, 2012

Our August blog posts will be all about retail expertise, and what it means to be a retail expert. If you need retail assistance and are seeking help from a third party company, be sure that they meet the following 3 major criteria:





Stay tuned throughout the month of August for more elaboration on how to determine a retail expert from a retail novice.

Looking for a Costco Expert? You have found one in VendorCo! Contact us today for exceptional representation services from experienced Costco Experts


“Corporations use experienced retail product placement brokers to ensure their retailers are provided the most professional service: benefits include, retail specific expertise, professionalism, the benefit of long term relationships, cost and time effective solutions, and sales focus.”

-          S.D. Walker, Retail Broker


Step Six: Revise and Implement Your Action Plan

Susan Walker - Tuesday, March 27, 2012

In step six you will revisit your action plan established from step four. Use the information and advice that you received from your consultation in step five and revise your plan accordingly. This may result in minor or major changes, depending on the advice that you receive. 

Then, move forward with your action plan! After receiving third party assistance, this should be fairly straight forward. If you feel uneasy or unsure, purchase a consultation from VendorCo

Step Five: Consult with a Third Party

Susan Walker - Thursday, March 22, 2012

This step is highly recommended, especially if you are expanding your retail placement. All retailers have unique requirements, processes, and procedures and you should always be knowledgeable before approaching each avenue. Some trial and error is to be expected; however, you should not be completely blind.

We recommend seeking retail experts that specialize in a particular field to consult with. If you are interested in Costco placement, VendorCo offers one-on-one consultation sessions. Visit: for more information. 

Step Three: Make short and long term goals

Susan Walker - Thursday, March 15, 2012

After compiling your lists, you may see areas that need attention or improvement, or you may see that your marketing and retail are right on track and you simply wish to expand. The point of this is to track and compare these two important business plans. If you have trouble comparing these lists, we strongly consider consulting with an expert (VendorCo offers one-on-one telephone consultations, see:

Use your findings to develop short and long term goals. Consider where you want to be by the end of the year, the next 5 years, and the next 10 years – or any breakdown of your choosing. Make several goals for each time period, including both sales and retail goals in dollars and locations. If you’re feeling ambitious, step outside of the marketing/sales department and consider long/short term goals for human resources, operations, etc. etc. 

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