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Road Show Success

Susan Walker - Thursday, September 22, 2011

How can your company grow a successful relationship with Costco through Road Shows?

As we have mentioned in previous blog posts, Costco Road Shows provide a fantastic opportunity for smaller companies to have a relationship with Costco Wholesale. If your products are high quality and you are able to provide Costco members with a significant savings, then you may have a shot at Costco Road Shows.

Through a Costco Road Show your items are placed directly on the warehouse sales floors. Your company is set-up as a Costco vendor and you are provided with a Costco vendor number. If your items are successful through a Costco Road Show, your chances at obtaining in-line placement are much higher than if you were to present without prior sales information.

In-line placement (also known as standard or full roll-out placement) is the most profitable and the most desirable avenue of Costco. Often companies wish to rush into full roll-out placement .This can be possible if your company is established in the retail industry and your brand is highly recognized, particularly to Costco’s demographic.

However, if your company is not “Costco ready”, Road Shows can be a great opportunity to create a Costco relationship, and ultimately create a profitable program within Costco.


If you’re interested in more information about the benefits of Costco Road Shows, sign up for our 1 hour webinar here:

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A Complete Guide to Costco Road Shows

Susan Walker - Monday, September 26, 2011

While Road Shows can often cater to the smaller manufacturer or service provider, they are in no way considered "easy" to navigate. A thorough understanding of Costco's buying structure and a thorough understanding of the purpose and benefits of Road Shows to the vendor, to Costco, and to the Costco member must be understood before proceeding.

How do you find out more information about Costco Road Shows from a trustworthy source using hands on experience as a guide? VendorCo offers the assistance that you need through our webinar "Costco Road Shows: A Complete Guide". This one hour webinar covers a myriad of information that is highly beneficial to the success of a Costco Road Show, and to the longevity of your relationship with Costco. What is a Road Show? How do you become a Road Show vendor? How should your company prepare for a Road Show? How do you plan for surprises or the unexpected? How to appropriately set-up and tear down a Road Show? All of these questions and even more will be covered in this webinar.

Be sure to cover all of your bases and do not risk undermining your potential with Costco. Sign up for this informative webinar today and bring your company one step ahead of your competition.

Find more information about VendorCo's Road Show webinar here: 

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