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Costco Strategic Plan

Susan Walker - Thursday, April 11, 2013
Doing business with Costco requires a Costco strategic plan. This is a plan laid out specifically for your Costco Wholesale program, and includes planning for all pieces necessary for success. This includes, but is not limited to, accounting for the following:
  • Appropriate buyer identification
  • Costco friendly presentation creation
  • Appropriate pricing, including allowances
  • Sample requests
  • Testing requirements
  • Audits
  • Packaging (different if in-store, .com, road show, etc.)
  • Shipping requirements
  • Potential customer service issues
  • Returns and damages
  • Exit strategies
Each individual point does not stand on its own. For example, identifying the appropriate buyer requires researching which department your item would most appropriately fit (with Costco, this may differ from your other retailers), which method of communication is most appropriate (telephone, e-mail, mail, etc.), and which avenue of Costco you are pursuing (Costco.com, Costco In-Store, Costco Travel, etc.) As you can see, doing business with Costco can be extremely complex!

Costco is extremely unique in regards to their buying processes. Preparing for a Costco program is generally very different from other retail strategies. So how can you best prepare for doing business with Costco? VendorCo is the answer! We make it easy to develop your Costco strategic plan, providing you with our advice and guidance every step of the way. The proof is in our successful history of placing products, just click here to see a sample of our success stories: LINK.

You could be next! All you need to do is contact VendorCo, and get help with your Costco strategic plan. E-mail us at help@vendorco.com today!

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